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Workshops

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What's special about workshops?

What does a successful brand look like? – It evokes emotions in your audience through compelling stories that shine the spotlight on what you offer, your methodology, and the values that motivate you.

What does it entail? – You focus on an amalgamation of Strategy, Visual Identity, and Brand Integration

How to go about it?-  Attend hands-on workshops.

Our workshops are designed for working hands-on, solving problems on the go and finding mindful solutions to any brand building problem.

Make Your Brand Come Alive!

DIY Brand Foundation

  • What is the right approach to building a website for your brand?

  • A glitzy site which draws the attention of people?

  • A classy site which is attractive to the sophisticated crowd?

  • Or a website with a  lot of information?

What gets done : 180 minutes time and all that gets done

  • Understanding your brand making objectives
  • Mapping your business process to identify – what to brand?
  • Defining customer expectations.
  • Identifying brand elements (things that are essential in making a brand) that convey your brand’s core message best.

 

Take aways       :  Learn how to start the process and carry back the following –

  • Tools and templates that help you start thinking about brand design.
  • Brand calendar identifying key activities in the immediate future.
Simplify. Streamline. Succeed.

Brand Mindset

What gets done : 

  • Understanding the difference between business and brand.
  • Do’s and Don’ts as a brand.
  • Things that elevate your brand equity.
  • Different stages of a brand growth.
  • How does your personal brand affect the business branding?

Take aways       :  

  • Techniques to map the different mindset – business owner vs. brand owner.
  • Tools to practice a brand like mindset / personal brand management techniques.
Make Your Brand Come Alive!

Brand Identity

  • What is the right approach to building a website for your brand?

  • A glitzy site which draws the attention of people?

  • A classy site which is attractive to the sophisticated crowd?

  • Or a website with a  lot of information?

What gets done : Gets you to start seeking the secret mantra to brand making

  • What is identity?
  • What is brand identity and how it differs from marketing campaigns?
  • Which elements are best for your brand / business?
  • How to find the core message of your brand?
  • How to plan an online and an offline version of the brand?
  • How to make a brand execution plan?

Take aways       :  

  • Tools and templates that help find your brand identity.
Simplify. Streamline. Succeed.

Re-branding Strategies

What gets done : The most valuable 180 minutes if you feel stuck as a professional or a business owner

 What gets answered:

  • Signs to look out for when you should review business.
  • Identifying the root cause of the problem – is it a branding issue or business process related issue?
  • Redrawing the business map and the brand map.
  • How to decide if it’s time to rebrand?
  • What would rebranding look like?
  • Identifying ‘resources’ that will help the rebranding process.
  • How to plan a rebrand roll out?

 

Take aways       :  

  • Rebranding action plan.



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