Brand Identity that Reflects Who You Are
Designing a successful brand requires effort, creativity and expertise.
What does a successful brand look like? – It evokes emotions in your audience through compelling stories that shine the spotlight on what you offer, your methodology, and the values that motivate you.
What does it entail? – You focus on an amalgamation of Strategy, Visual Identity and Brand Integration
How to go about it?- Attend —————–hands-on workshops for a complete guide and direction to brand yourself and your business.
DIY Brand Foundation
Duration : 03 hours
Who is it for : Startup owners / Managers
What gets done : 180 minutes time and all that gets done
- Understanding your brand making objectives.
- Mapping your business process to identify – what to brand?
- Defining customer expectations.
- Identifying brand elements (things that are essential in making a brand) that convey your brand’s core message best.
Take aways : Learn how to start the process and carry back the following –
- Tools and templates that help you start thinking about brand design.
- Brand calendar identifying key activities in the immediate future.
Developing Brand Mindset
Duration : 03 hours
Who is it for : To be Business owners / Startup owners / Small-mid sized business owners / Managers
What gets done :
- Understanding the difference between business and brand.
- Do’s and Don’ts as a brand.
- Things that elevate your brand equity.
- Different stages of a brand growth.
- How does your personal brand affect the business branding?
Take aways :
- Techniques to map the different mindset – business owner Vs brand owner.
- Tools to practice a brand like mindset / personal brand management techniques.
Brand Identity
Duration : 03 hours
Who is it for : Startup owners / Small-Medium Sized business owners / Managers
What gets done : Gets you to start seeking the secret mantra to brand making
- What is identity?
- What is brand identity and how it differs from marketing campaigns?
- Which elements are best for your brand / business?
- How to find the core message of your brand?
- How to plan an online and an offline version of the brand?
- How to make a brand execution plan?
Take aways :
- Tools and templates that help find your brand identity.
- Brand blueprint
Re-branding Strategies
Duration : 03 hours
Who is it for : Business owners / Managers / Professionals.
What gets done : The most valuable 180 minutes if you feel stuck as a professional or a business owner
What gets answered:
- Signs to look out for when you should review business.
- Identifying the root cause of the problem – is it a branding issue or business process related issue?
- Redrawing the business map and the brand map.
- How to decide if it’s time to rebrand?
- What would rebranding look like?
- Identifying ‘resources’ that will help the rebranding process.
Take aways :
- Rebranding action plan.
