How to Choose a Niche When Your Work Doesn’t Fit in One Box
Because “I do a lot of things” is not a positioning strategy. You’ve spent years building expertise across disciplines. Strategy. Consulting. Creative direction. Leadership. And every time someone asks, “So what exactly do you do?”—you fumble through a mini-TED talk that leaves them nodding politely but remembering nothing. Here’s the uncomfortable truth: the market doesn’t […]
Map the Intersection, Not the List
Stop cataloguing your skills and start identifying the overlap. Where do your seemingly different capabilities solve the same type of problem? That intersection is your niche. Across the GCC, companies increasingly seek professionals with “hybrid skill combinations”—people who blend digital fluency with domain expertise. The World Economic Forum confirms that MENA employers are actively looking for professionals who can combine deep industry knowledge with analytical tools to adapt business strategies. Your cross-functional brain is the asset. Frame it.
Name the Problem, Not the Process
Multi-disciplinary professionals make the mistake of leading with methodology. Your audience doesn’t care about your process. They care about their problem. The most effective positioning answers: “What specific tension do I resolve that no single-discipline expert can?”
Adopt the T-Shaped Model
Workforce research consistently validates the T-shaped professional—broad knowledge across multiple domains with deep expertise in one or two areas. In the UAE, AI specialists with this profile command AED 20,000–60,000 monthly, while generalist roles see far more competition. Your breadth is the bonus. Your depth is the brand.
Let Your Best Clients Define It
Review your last 15–20 engagements. Where did you deliver the fastest results? Where did clients refer you most? With 73% of UAE workers considering career shifts and 98% open to new roles (Khaleej Times, 2025), the professionals who get picked first aren’t the ones who do everything—they’re the ones known for solving something specific.
The world doesn’t need you to shrink your expertise. It needs you to frame it—so the right people find you before they even know they’re looking.
Your niche isn’t a box. It’s a lens.
