The Play Layer

Games

Gamified diagnostic and strategic tools designed to transform abstract brand concepts into interactive experiences. Each game serves a distinct purpose in your brand development journey while contributing data to the broader ecosystem.

Play, decode, and activate your personal brand through insight-driven strategic games.

One strategic roll at a time

Brand Capital Board Game

Gamified board game turning brand-building into strategic play. 

Key Features:

  • 52-tile circular board with five colour-coded tile types
  • Coffee-tone textured background with central Authority Circle finish point
  • Distinct icons and colour system for instant tile recognition
  • Capital points accumulation and roll-again mechanics built in
Explore The Game

Climb with intent

Brand Ladder

A strategic simulation game that helps professionals understand how personal brands are actually built, compounded, and eroded over time through decision-making, not luck.

Key Features:

  • Strategic mechanics inspired by Snakes & Ladders
  • Every move represents real-world brand choices and trade-offs
  • Snakes reveal silent brand leakages before they cost reputation
  • Ladders represent frameworks, tools, and repeatable offerings
Start The Climb

What’s so unique?

The Play-to-Growth Flywheel

Play & Discover

Games reveal patterns that self-assessment alone cannot surface. Experience learning through gamified reflection.

Share & Refine

Game results become discussion points in C.A.F.E. Circles, where peer feedback enriches your insights.

Measure & Monetize

Data flows into Intelligence Tools for measurement, monetization, and strategic automation via AI Co-Pilot.

Localized Dubai & Regional Case Studies

Every keynote features Middle East market examples and Dubai-specific business intelligence. Global brand capital principles are grounded in regional context, making strategies immediately applicable to your local ecosystem and professional network.

Extended Learning Support Included

The transformation continues beyond the stage. Your team receives post-event resources, access to follow-up materials, comprehensive Q&A sessions, and optional recording rights to reinforce key concepts and drive lasting organizational change.