The Play Layer
Games
Five gamified diagnostic and strategic tools designed to transform abstract brand concepts into interactive experiences. Each game serves a distinct purpose in your brand development journey while contributing data to the broader ecosystem.
The Play Layer consists of five integrated tools that work together to help you discover, refine, and monetize your professional brand. Starting with the foundational C.A.F.E. Energy Profiler, each game builds upon the insights from the previous one, creating a comprehensive system for brand development.
Navigate your brand journey — one strategic roll at a time
Brand Capital Board Game
Gamified board game turning brand-building into strategic play. Roll through 52 tiles, draw cards, make pivots, and accumulate capital to reach the Authority Circle.
Key Features:
- 52-tile circular board with five color-coded tile types
- Coffee-tone textured background with central Authority Circle finish point
- Distinct icons and color system for instant tile recognition
- Capital points accumulation and roll-again mechanics built in
How It Works:
- Roll and move clockwise, landing on Asset (⚡), Leak (🔻), Gold (⭐), Signal (△), or Pivot (▶) tiles
- Draw cards on Asset/Leak tiles, gain capital on Gold tiles, answer questions on Signal tiles to roll again
- Make strategic pivots to redirect your brand path at key decision points
- Complete the loop and reach the Authority Circle – FINISH to win
Experience why some careers compound quietly while others plateau loudly.
Brand Ladder
A strategic simulation game that helps professionals understand how personal brands are actually built, compounded, and eroded over time through decision-making, not luck.
Key Features:
- Strategic mechanics inspired by Snakes & Ladders
- Every move represents real-world brand choices and trade-offs
- Snakes reveal silent brand leakages before they cost reputation
- Ladders represent frameworks, tools, and repeatable offerings
How It Works:
- Make choices about publishing, packaging expertise, and collaboration
- Experience the difference between visibility vs value and activity vs assets
- Navigate trade-offs: doing everything slows progress, timing beats effort
- Build brand equity through balance across clarity, alignment, flow, essence
Decision Dice™
Addresses decision paralysis when multiple valuable but conflicting strategic options emerge. Transforms abstract trade-offs into concrete, reflective decisions using structured randomness.
Key Features:
- Six strategic polarities for brand decisions
- Visibility vs Depth, Effort vs Leverage, Monetization vs Meaning
- Solo vs Collaborate, Speed vs Sustainability, Noise vs Signal
- Bias pattern recognition over time
- Integration with Intelligence Layer for AI recommendations
- 2-3 minute play sessions for quick strategic reflection
How It Works:
- System presents two conflicting actions from your Espresso Shot history
- Each action is tagged with its dominant polarity
- Visual dice roll surfaces one polarity as the focus
- Reflect on strategic prompts and choose between options
- System tracks decision patterns to reveal cognitive biases
- Bias data informs AI Co-Pilot recommendation aggressiveness
Roast & Reveal™
A social perception audit game designed to surface the critical gap between how professionals believe they’re perceived and how their audience actually experiences their brand.
Key Features:
- Three-step methodology: Submit, Roast, Reveal
- Coffee roast classification (Light, Medium, Dark)
- Perception Delta Score quantification
- Peer and AI-powered feedback options
- Multiple deployment formats (Circles, LinkedIn, AI-Only, Live Events)
- Direct impact on Flow & Essence metrics
How It Works:
- Submit your brand claim (elevator pitch, tagline, or bio)
- Peers or AI provide honest feedback with tags (Too Vague, Authentic, Compelling, etc.)
- System generates a flavor card indicating signal clarity
- Receive Perception Delta Score (|Self-Perception - Peer Perception|)
- High delta (>0.3) triggers narrative intervention recommendations
- Results influence AI Co-Pilot tone calibration and workshop suggestions
Bean Bank Blitz™
Transforms the abstract concept of brand equity into a tangible, tradeable currency system. Makes invisible brand capital—reputation, assets, relationships, IP—visible and quantifiable.
Key Features:
- Three-tier bean economy (Bronze, Silver, Gold)
- Earn beans through visibility, engagement, and monetized actions
- Timed strategic trading sessions (Blitz Mode)
- Convert up, collaborate, reinvest, or hold strategies
- Real-time leaderboards for competitive motivation
- Integration with monetization systems
How It Works:
- Earn Bronze Beans through social posts and engagement
- Earn Silver Beans through content pieces and testimonials
- Earn Gold Beans through paid offers and frameworks
- Enter Blitz Mode to maximize portfolio value in 5-10 minutes
- Trade beans: 5 Bronze = 1 Silver, 3 Silver = 1 Gold
- Gold Bean milestones trigger monetization workshop invitations
What’s so unique?
The Play-to-Growth Flywheel
Play & Discover
Games reveal patterns that self-assessment alone cannot surface. Experience learning through gamified reflection.
Share & Refine
Game results become discussion points in C.A.F.E. Circles, where peer feedback enriches your insights.
Measure & Monetize
Data flows into Intelligence Tools for measurement, monetization, and strategic automation via AI Co-Pilot.
Localized Dubai & Regional Case Studies
Every keynote features Middle East market examples and Dubai-specific business intelligence. Global brand capital principles are grounded in regional context, making strategies immediately applicable to your local ecosystem and professional network.
Extended Learning Support Included
The transformation continues beyond the stage. Your team receives post-event resources, access to follow-up materials, comprehensive Q&A sessions, and optional recording rights to reinforce key concepts and drive lasting organizational change.
