Brand Identity that Reflects Who You Are
Designing a successful brand requires effort, creativity and expertise.
What does a successful brand look like? – It evokes emotions in your audience through compelling stories that shine the spotlight on what you offer, your methodology, and the values that motivate you.
What does it entail? – You focus on an amalgamation of Strategy, Visual Identity and Brand Integration
How to go about it?- Attend —————–hands-on workshops for a complete guide and direction to brand yourself and your business.
Workshops
Who is it for : Startup owners / Managers Understanding your brand making objectives. Mapping your business process to identify – what to brand? Defining customer expectations. Identifying brand elements (things that are essential in making a brand) that convey your brand’s core message best. Take aways : Learn how to start the process and carry back the following – Tools and templates that help you start thinking about brand design. Brand calendar identifying key activities in the immediate future.
Who is it for : To be Business owners / Startup owners / Small-mid sized business owners / Managers Understanding the difference between business and brand. Do’s and Don’ts as a brand. Things that elevate your brand equity. Different stages of a brand growth. How does your personal brand affect the business branding? Take aways : Techniques to map the different mindset – business owner Vs brand owner. Tools to practice a brand like mindset / personal brand management techniques.
Who is it for : Startup owners / Small-Medium Sized business owners / Managers What is identity? What is brand identity and how it differs from marketing campaigns? Which elements are best for your brand / business? How to find the core message of your brand? How to plan an online and an offline version of the brand? How to make a brand execution plan? Take aways : Tools and templates that help find your brand identity. Brand blueprint
Who is it for : Business owners / Managers / Professionals. What gets answered: Signs to look out for when you should review business. Identifying the root cause of the problem – is it a branding issue or business process related issue? Redrawing the business map and the brand map. How to decide if it’s time to rebrand? What would rebranding look like? Identifying ‘resources’ that will help the rebranding process. Take aways : Rebranding action plan.
Consultation Session
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