Riddhi Roy
I believe in design and so does my team.
Engaging brands are not created in random.
They are a mix of innovation, empathy, logic and consistency.
Mindful design is at the soul of an impactful brand.
I have has spent over a decade and half working in traditional industries, factories, traveling round the globe. The firsthand experience I gathered in diverse business processes, is reflected in designing impactful brands that engage, delight and delve deep in your senses.
Two Common Mistakes I Often See
The idea of designing brands occurred to me when I found businesses and professionals repeating a few fundamental mistakes.
- All businesses operating under the sun are not necessarily brands.
- A personal brand needs to designed as with clear business objectives and not a hobby.
Who am I to design brands?
I was born a brand just like you. My journey made me a consultant.
Design thinking was not a subject in high school for me. Engineering for me,was not just about calculating electrical flux, it’s about solving problems with logic and creativity.I worked in the energy sector, spending years at the shop floor of manufacturing units,visiting different industries in entire Asia Pacific and Middle East.
It was a double bonanza – seeing different business processes and witnessing diverse business cultures, from close quarters.
From working for private sector giants to the public sector storybuilding projects- they all gave me a complete perspective of how interesting human interactions can be and what lies at the core of a successful brand.
However innovative a product or service is conceived, at the end of the day, all that matters is, how you make your audience feel!
Stories that spark a conversation, initiate exchange and deliver impact are true brands.
IT TOOK ME A WHILE TO FIGURE OUT WHAT LIES AT THE HEART OF A DELIGHTFUL BRAND
From working for private sector giants to the public sector storybuilding projects- they all gave me a complete perspective of how interesting human interactions can be and what lies at the core of a successful brand.
However innovative a product or service is conceived, at the end of the day, all that matters is, how you make your audience feel!
Stories that spark a conversation, initiate exchange and deliver impact are true brands.
Theories at the MBA school was a great help, it helped to start exploring more, thinking unique ways to solve business development problems. Something was still amiss! The SOUL.
Businesses doing well in the short term, do ‘everything’ right but still don’t live long.
Experienced professionals complained of ‘failing to adapt’ or not getting desired results even after doing everything right.
What was it they all missed out?
DESIGN THINKING
It involves getting things in order, but it is more about being empathetic in business.
It is about doing ‘everything’ that’s trending, but more about understanding what connects your business soul to that your audience.
It is about creating a system that ensures consistency, but it more about having an efficient measurement mechanism in place.
I have a confession to make.
I am introvert who loves to meet people, see new business designs and create connections that last long.
The only way I could do all of this, was by designing brands.
What’s unique to the design approach my team and we take?
- Logically structured
- Balanced empathy
- Designed to measure progress
Brands should not just look good, they should leave a taste of goodness that stays long.
