About Me

Branding

Where design meets empathy, brands are born.

From working for private sector giants to the public sector storybuilding projects- they all gave me a complete perspective of how interesting human interactions can be and what lies at the core of a successful brand.

However innovative a product or service is conceived, at the end of the day, all that matters is, how you make your audience feel!

Stories that spark a conversation, initiate exchange and deliver impact are true brands.

I have has spent over a decade and half working in traditional industries, factories, traveling round the globe. The firsthand experience I gathered in diverse business processes, is reflected in designing impactful brands that engage, delight and delve deep in your senses.

Two Common Mistakes I Often See

The idea of designing brands occurred to me when I found businesses and professionals repeating a few fundamental mistakes.

Hi I’m

Riddhi Roy

I believe in design and so does my team.Engaging brands are not created in random.They are a mix of innovation, empathy, logic and consistency.Mindful design is at the soul of an impactful brand.

Who am I to design brands?

I was born a brand just like you. My journey made me a consultant.

Design thinking was not a subject in high school for me. Engineering for me,was not just about calculating electrical flux, it’s about solving problems with logic and creativity.I worked in the energy sector, spending years at the shop floor of manufacturing units,visiting different industries in entire Asia Pacific and Middle East.

It was a double bonanza – seeing different business processes and witnessing diverse business cultures, from close quarters.

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