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Brand behaviour We are all on different folds of a pandemic wave. At some point of time, some are on the top of the wave, as we watch them dumbfounded and sometimes it is us at the peak of the disaster. But it goes without saying – we are all on the same boat brother!! …

Empathy at work English is an interesting language. “Empathy at work” – you can read the title of this article in more ways than one. It can be empathy in action in your life – like how we practice it in our daily lives, in our social interactions. Alternatively you can consider how empathy is …

Anatomy of an Asian Personal brand Brands are the ultimate expression of logic and creativity. There is nothing called a random design, there can be elements of randomness to evoke the required ‘life’ in a brand. Now let’s take a look at Asia. It’s just another landmass, quite populated, vibrant with its own variety of …

Is personal branding a celebrity habit? It definitely is! All celebrities do have a strong personal brand. But all strong personal brands need not be celebrities necessarily. Have you ever given a thought – what made the celebrity brands so gorgeous and popular? Were they born so glamorous? The glamour and shine are just a …