Brand Vs Branding – The Conundrum
In today’s fast-paced, digital-first world, branding has become a buzzword thrown around in business circles and casual conversations alike. Yet, a surprising number of people remain confused about the distinction between a brand and branding. This confusion often leads to misguided investments and expectations, particularly when it comes to ideation—one of the most critical yet […]
Influence vs. Impact: Measuring Success
Influence vs. Impact: Measuring SuccessPersonal brands aim for influence—the power to sway hearts and minds. On the other hand, corporate brands chase impact—the ability to transform industries and societies. Let’s find out which metric truly matters, and if they can coexist? Let’s step right up to the grand stage of branding, where two stars steal […]
5 Tips on How to Communicate Your Brand Effectively
Let’s jump into some scenarios and visualize yourself in such settings…Career fairs, where ambition fills the air like electricity! Or a professional networking event!Picture yourself amidst a sea of potential, each person a unique blend of talent and dreams. Now, ask yourself, how will you shine brighter than the rest? In this arena where everyone’s vying for […]